Understanding the True Value of Your Customer

October 24, 2024
Thomas F. Fitzgerald, CPA 
Tim Plotner 

Is Your Current Customer Strategy Undermining Your Profit Potential?

What if we told you there’s a way to pump up your profits without selling more, hiking up prices, or chasing down new clients? And what if the solution to doing so is hiding in plain sight? The key lies within your current customer base. The folks you already have a relationship with could be worth far more than you think! Unless you have a robust Customer Stratification program in place, there’s a strong chance you are undermining your full profit potential.

Powerful in function, customer stratification need not be complex in form. In this webinar, we will show you just how attainable this strategy is–with a payoff that produces more than plentiful profits. Happier and more loyal customers, a higher performing and more efficient sales force, and an improved bottom line becomes the daily norm.   

In this webinar, you’ll learn:

  • How to increase your sales and profitability by leveraging what you already have: your existing customers.
  • The powerful strategies that go beyond just raising prices or selling more.
  • Why ranking customers solely by sales and margins misses the bigger picture – and how to do it the right way.
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Thomas F. Fitzgerald, CPA
Thomas possesses over 40 years of experience driving proven results in corporate financial management, spanning the scope of strategic planning, merger & acquisition, market/product targeting, sales plan integration, operations control & review, cash flow management, capital acquisition, income tax planning & compliance, wealth preservation planning, and enterprise resource planning design...
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Tim Plotner
Tim is passionate about building exceptional software, dedicating his entire career to developing and implementing world-class solutions for the SMB space–a space he believes is rarely understood by the big software houses. Early in his career, Tim spent 10 years with a reseller of Infor’s FACTS ERP, where he led...
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