Solutions for Wholesale/Distributors
SMBs like you have limited resources. You probably cannot afford to spend millions building a web business through search engine optimization (SEO), pay-per-click (PPC) advertisements, video blogs, and the like. For most SMBs, e-Commerce return on investment (ROI) is achieved in a more mundane but no less important manner: through lower transaction costs and building closer, more profitable relationships with existing customers.
Customer stratification analyzes key dimensions including buying power, cost-to-serve, loyalty and margins. Empowered with this information, distributors can implement more effective sales and marketing strategies than otherwise possible. We see distributors applying their customer stratification analysis to e-Commerce in a number of useful ways. Learn how you can:
- Increase the Number of Online Orders
- Increase the Percentage of Online Orders
- Improve Customer Margins
- Harvest More Business from Online Customers
The whitepaper is published by the E&A/StratMax Partnership, whose Customer Stratification tools have been proven to help grow more sustainable and profitable wholesale/distribution enterprises.
